A flagship Disney Store was built in Chicago on the Magnificent Mile at 717 N. Michigan Avenue with 7,000 square feet at ground floor, twice a standard store's footprint, with Saks Fifth Avenue men's store taking the remainder of the ground floor plus the second and third floor. This flagship store replaced the original location at Water Tower Place, and joined two Disney Regional Entertainment chain locations, DisneyQuest and ESPN Zone nearby in the North Bridge development.
The store opened on July 26, 1999, and an official dedication occurred on August 5, 1999, with Chicago native and DCP president Anne Osberg, along with a live special appearance from Mickey Mouse. An exclusive 13 1/2-inch "Blues Mickey" plush toy which had an "unprecedented one-store, one-day limited edition Mini Bean Bag Plush" was also available for the dedication.
Children's Place got the Chicago flagship location when the company's subsidiary operated the chain. (2004–2008). The Michigan Avenue store closed on September 15, 2021.