The Disney Baby Store in Americana at Brand, Glendale, California is the only flagship store of its brand. The store is used as a testing grounds for Disney Baby line of products.
With a recent focus on baby products by Disney Consumer Products, Glendale was chosen as the location of a corresponding store given it was near to Disney Consumer Products and Disney Store headquarters. In early June 2011, Disney Consumer Products chairman Andy Mooney announced that Disney Stores would open two Disney Baby Stores, one on each coast while indicating Glendale had already been chosen. Disney Consumer Products had reached out to new mothers and new born through Our365 company by giving a Disney Cuddly Bodysuit as a part of the hospital sample goods. This is a part of a larger push across the Walt Disney Company as Disney Junior block launched a new series in 2011, while the 24-hour Disney Junior cable channel launched in 2012.
On September 6, 2012, the first flagship Disney Baby Store opened in Americana at Brand, Glendale, California with an Operation Shower military mom baby shower on a Wednesday and a Grand Opening on Saturday. Disney Consumer Products President Bob Chapek and Alison Sweeney and Winnie the Pooh and friends were there for the opening, plus musical act Blue Sky Riders. The first store manager was Kim Chapman. However, on July 23, 2021, it was announced the store would close permanently.