Eight Disney Customer Service rules.

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Eight tips from the Disney customer service play book.

You may also be interested in this Follow up article on the same topic

Undoubtedly Disney is one of the foremost names in the world of customer service. Hear are a few I learned a lot from in my years with the Mouse!

Topics: Disney Cast Member, Disney, Disneyland, Customer Service, Guests, Walt Disney, QUestions, Safety, WOW

The front-line is the bottom line. – The employees in front of the customer are the ones they see – look after them, teach them well, support them. Every face to face interaction is a moment of truth. If a customer interacts with 60 cast members per day there are 60 moments of truth. If there are 59 great moments and 1 bad, which do you think the customer will remember? We need all moments of truth to be great. They are how your company will be judged.

When you find out what a customer’s “wow” moment was. – Make sure to share that with other employees and celebrate it with the employee who provided it. Then they’ll be only too happy to make more magic!

“What time is the three o’clock parade?” – It may be the most common question from Disney’s customers, to you it may be a cliché, to them it is just a question they’d like answered.

One of the keys to customer service is holding staff accountable. – Make them aware of what is expected prior to hiring and during orientation. Then they will know what is expected of them, what is and what is not acceptable. People work better if they know the rules.

Separate on-stage and back-stage presence. – to maintain the setting. Snow White may smoke and fight with her Prince Charming but not when she is “on-stage.”

Safety is not negotiable. – End of story. If it is too expensive, too time consuming or too complex to carry out a project safely - scrap the project and move on.

When you have to say no, turn it into a wow moment. – At Disney if a child waits in line for a ride only to find he is not tall enough for the ride, he is presented with a certificate that allows him and his family to go immediately to the front of the line when he is tall enough. A potentially bad moment turned into a wow moment.

Two Ears, two eyes and one mouth, use them in that ratio. – listen to your customer, they are trying to tell you something. It is only when they have told you what they want that you can give them the help they need.