After the Mouse.com

This is a legal document which sets out how After the Mouse handles data which identifies you. You should read it in conjunction with the After the Mouse Terms and Conditions , of which this Privacy Policy forms part.

At After the Mouse, we believe strongly in protecting the privacy of our users' personal information. This statement describes the privacy practices we apply for the After the Mouse Service. As part of that, it also expresses our approach to complying with the data protection laws which apply in the United Kingdom. If we change this Privacy Policy, we will notify you of the changed document in the same way as we notify changes to the After the Mouse Terms and Conditions .
If you have questions or concerns regarding this statement, you should contact After the Mouse's through the contacts page.

1. The information we gather and track.
Information gathered on registration. When you register for the After the Mouse Service, you provide your first name, your family name, your email address, and some optional notes about yourself ("Registration Information"). They are available to you, and capable of being changed, through the Your Details page.
Cookies.
We use small files known as "cookies" to enhance users' experience of the After the Mouse Service as follows:
To hold Members' login information, so that your school is displayed when you visit the After the Mouse Service. This option can be turned off by switching the "Remember Your Password" option to "No" in Your Details
To facilitate optimal use of the After the Mouse Service by Members, by means of a temporary "session" cookie. These cookies disappear when the Member's browser session ends, or if the Member clicks the "logoff" text which appears on the After the Mouse Service.
Third party cookies are used on some parts of the site. They are used for tracking the success of advertising campaigns. These cookies are normally permanent. Blocking of third party cookies by users will not affect the functionality of the website.

2. Sharing and use of information
The over-riding principles we apply are these:
We, and (where relevant) our credit card processing agents, will not supply your personal data to a third party for commercial exploitation - thus, you can rest assured that we will not sell the lists of our Members' email addresses to a third party; and
the only circumstances in which we will provide any of your personal data to a third party for non-commercial purposes are those contained in this Privacy Policy.
Registration Information. Once a Member choises to become a Full Memeber, some or all of the Registration Information held for that Member, except for the email address, will be available to other members.
Email through the After the Mouse Service. We do not directly make your email address available to anyone on any screen of the After the Mouse Service. The only legitimate way of making contact with a friend found on the After the Mouse Service is for a Member to enter a message which we will send on the Member's behalf.
Full Members' personal profiles must not include their email address.
Advertising. The After the Mouse Service may include interactive advertising for other businesses. We may use, and provide to third parties, anonymised demographic data provided by Members to target this advertising more appropriately.
Changes in After The Mouse's business. If all of the assets which After The Mouse uses to operate its business (or substantially all of them) are acquired by a third party, we may transfer personal data we then hold to that party.
Place of processing. The personal information held by us is held on and processed by computers situated in the United Kingdom.

3. Security
We have security measures in place to protect our customer database and access to this database is restricted internally. However, it remains each Member's responsibility:
- to protect against unauthorised access to Your Details;
- to ensure against use by anyone else of the After the Mouse Service through the machine that Member uses while they are "logged on" to the After the Mouse Service;
- to log off or exit from the After the Mouse Service when not using it; and
· to keep his/her password secret.

4. Opt-out policy
You may have your registration details removed at any time. Enter your profile, select the Edit Account tab and click delete at the bottom of the page.

5. Disclosure for legal reasons
We reserve the right to communicate such of a Member's personal information as we hold to third parties which seek the disclosure of it, and which make a legally-compliant request for its disclosure.

6. Data Retention Period.
We will retain your personal data only as long as is necessary for the purposes to which you consent under the After The Mouse Terms and Conditions and this Privacy Policy, or as is required by applicable law, and then we will delete it.

7. Contacting After the Mouse
If you have any questions about this privacy statement, the practices of this site, or your dealings with After the Mouse, you can contact us here . You can also use this address if you wish to request from After the Mouse a copy of the personal data we hold about you or a description of that data. Please note that by English law we are entitled to charge you a small sum for providing this information

8. Links to third party sites
Our site contains links to other sites. After the Mouse is not responsible for the privacy practices, or the content, of those web sites

9. Data Protection Information
You can obtain further information about data protection laws by visiting the Information Commissioner's website at www.dataprotection.gov.uk . You can search for our Data Protection Notification there, should you so wish.