After the Mouse.com

Today marks the 107th birthday of Walt Disney, born December 5, 1901 in Chicago, Illinois.

Happy Birthday to an American original.

"Enjoy the little things, for one day you may look back and realize they were the big things."
-- Robert Brault
In the rush to create the latest and greatest multi-million dollar E-ticket, one has to wonder why Walt Disney Imagineering doesn't pay more attention to the power-- and value-- of investing in the multitude of smaller touches that separate Disney's themed environments from the rest of the pack.


Fortunately, those smaller yet extremely satisfying projects aren't completely out of vogue. Witness the wonder of the newly refurbished Sleeping Beauty Castle walkthrough at Disneyland. It's not the only reason someone would visit the park, but it's definitely one of the reasons people keep coming back for more.

In a self-contained park such as Disneyland, those smaller touches are arguably easier to conjure and create. It's not difficult to add layer after layer of detail when you have a relatively small canvas to work with. Walt's park is also blessed with the power of nostalgia. Anything added at Disneyland needs to have that Disney look and feel. The guests demand it, and the company and Imagineers deserve a great deal of credit for respecting and adhering to those "old school" principles that, while sometimes creatively frustrating, have served the park well for decades.



In the early days of Walt Disney World, back when the Florida property was much smaller and easier to manage, that famously obsessive attention to detail flourished. For nearly a quarter of a century, Walt Disney World had the genuine look and feel of a true Disney environment. It seemed back then as if Imagineers held sway over everything--right down to the manhole covers and beyond.

But as the canvas expanded, and new parks and resorts emerged, Walt Disney World lost its creative focus. Today, the respect for theme has all but disappeared; lost are many of those wonderful "worlds within the World" that transformed the soggy swamp into an escapist utopia.



Recently, I had the wonderful (if not exhausting) privilege of escorting my energetic and inquisitive pre-schooler through the grounds of the Fort Wilderness Campground, truly one of the crown jewels of Walt Disney World. After taking a leisurely stroll, we headed back to the parking lot via the resort's internal bus system.
As the pine trees and campsites passed by our windows, a recorded voice came over the loudspeakers to tell us more about what we were seeing. This new automated voice system now operates on busses throughout Walt Disney World, and while the technology that makes it possible is undoubtedly cool, the attention to theme falls just a bit short. There is themed music on the bus, but the voice on the loudspeaker is "the" voice of Walt Disney World, the same voice you hear on the monorail, the same voice you hear on bus after bus after bus. And while the announcer's deep monotone is certainly attention grabbing, on the internal bus at Ft. Wilderness, it also, sadly, seems woefully out of place. Gone is the suspension of disbelief, gone is the feeling of being lost in the wilderness. Yes, we are on a bus in the wilderness, but it's the voice that breaks the illusion, reminding us, after all, that it's not really the wilderness, it's only Walt Disney World. Perhaps they were going for a Jack Wagner kind of presence here, but the execution is jarring-- and misses the mark. An opportunity to add to the immersion has been squandered, or at the very least, overlooked.



By way of contrast, cast your mind back to the early days of Walt Disney World. You're about to enjoy a trip down one of the water slides at River Country. You ascend the rock formation that serves as a staircase and peruse the "wanted" posters at the summit. The fresh Florida breeze blows through the partly cloudy sky over your slightly sunburned skin. Suddenly, a voice calls out over the uptempo banjo music:

"Welcome to 'Whoop 'n' Holler Hollow'! Now the water below us is up to six feet deep, and has a strong current. Only experienced swimmers should use the slide."


Those of us who remember River Country can instantly hear the old cowpoke's voice as he implores us to use caution. They didn't have to do it that way back then, but they did, and that simple themed voice-over remains a fond memory to this day, one of those small but inexplicably satisfying finishing touches that transforms mundacity into pure magic.

Yes, I know, some would argue that the typical Florida guest doesn't care about the details anymore. And harping about the voice on the bus is admittedly very, very picky. But Walt Disney World is supposed to be a collection of unparalleled immersive environments. Anything that detracts from that immersion needs to be addressed.

Fortunately, it won't cost a fortune to remedy the situation. Curbing the internal busses at Ft. Wilderness in favor of the old steam trains that used to traverse the campground would be beyond wonderful; but for now, let's be reasonable, and focus on the little things. In this uncertain time of smaller budgets and economic anxiety, a series of very small fixes might be just what the doctor ordered.

Walt Disney Imagineering would be wise to seize this opportunity, visit Florida, and take a much-needed inventory of all those missing details at Walt Disney World. Start by separating the property back into its individually themed environments. What works? What doesn't? What's missing? What can we add?

A holistic approach by Imagineering-- a renewed interest in, and creative ownership of, all of Walt Disney World-- would refresh the property and restore the Disney shine like never before. It's a simple, cost-effective approach. And here in Florida, it represents some tender loving care that's long overdue.
"Never neglect the little things. You can never do your best, which should always be your trademark, if you are cutting corners and shirking responsibilities. You are special. Act it. Never neglect the little things." -- Og Mandino

It’s that time of year again to once again sluff off the cynicism and be thankful for our many blessings. Since its inception nearly three years ago, Re-Imagineering has witnessed much to be thankful for and it never hurts to remind ourselves of the many projects going right in the world of Imagineering.

Our first howl of disapproval was that giant Mickey Wand gracing the sleek lines of Spaceship Earth at Epcot Center. It seemed to exemplify all the tacky turns for the worse the stateside Disney parks were all suffering through. Now it is gone. The collective sigh of relief that followed undoubtedly spiked global warming to it’s most dangerous levels yet.

Where once the submarine lagoon at Disneyland sat dormant for nearly a decade, it resurfaced last year in fine fashion. We may whine that the Nemo and Friends overlay is more Fantasyland than Tomorrowland, but the love infused by animators and designers shines through, diluting that argument substantially. The subs are back, and that’s cause for celebration enough.

Expedition Everest, a classy, carefully researched and finely detailed attraction at Disney’s Animal Kingdom, was a call-back to what Imagineers do best. Opening in early 2006, it’s another jewel from the team of Joe Rhode, an Imagineer that truly ‘gets it’. Walt is smiling and so are we.

California Adventure got the new name, ‘Walt Disney’s California Adventure’, and the new infusion of more than a billion dollars of capital. Finally this glowering mis-mash mall of the cheap will become the romantic sun-kissed orange blossom state of Walt’s 1920’s arrival, all mission-style tile roofs, red-cars and Oswald the Lucky Rabbit.

Walt’s own California Adventure will, of course, be only be the beginning. John Lasseter is overseeing Car’s Land, a giant slab of acreage celebrating the romance and lure of Route 66, while the beloved little mermaid Ariel will debut in her own E-ticket extravaganza sometime in 2010. What she actually has to do with California is a little bewildering, but what the heck, we’ll welcome her to the golden state regardless.

Though the work at WDCA will take years to complete, the fact that the brass at corporate are putting their money where our mouths are signals much to be thankful for. Already Paradise Pier has seen a swatch of Victorian Era gingerbread bloom along its shores with the opening of Toy Story Midway Mania and the recent draining of the area lake is a clear sign that work has already begun to re-tool for the planned water fountain spectacular ‘Disney’s Wonderful World of Color’. Let us bow our head and give thanks.

Say what you will about adding Disney-kin ready-to-order dolls to ‘It’s a Small World’, (and this blog certainly has) but when version 2.0 re-opens in early 2009 it will be cleaner, sound better and revive missing details not seen since the late 60’s. Perhaps refreshing those glittering details came with a deal with the devil, but we’re thankful for the spit and polish nonetheless and will try not to notice the price-tags affixed to those adorable Disney characters throughout the attraction.

Now that Obamania is in full swing and the country appears ready to proudly wave the red white and blue again, Disneyland’s Main Street is ready to highlight the long neglected ‘U.S.A.’ part of its title in the coming months. Up will go the banners and flags while the Opera House will welcome back a resuscitated Lincoln, this time possibly sharing the stage with Barack himself in a supporting role. Republicans and Democrats can now both unite and give thanks.

Back at Disney World, Space Mountain is slated for an infusion of some tender loving care in the near future and though it may not be the complete overhaul this classic deserves, every little bit helps.

The rumor mill is also closely monitoring the plans for a much needed re-tooling of Florida’s Fantasyland. Details are sketchy, but it appears hopeful that the entire land will undergo a complete makeover. Perhaps we should thank Harry Potter over at Universal for that one.

We also bow courteously to the ooky new sets and surreal sounds at the Haunted Mansion, the splash of Siemens all over Spaceship Earth, the newly refreshed bears at Country Bear Jamboree and the promise of things to come at The Hall of Presidents.

Finally this week marks the soft re-opening of a true gem at Disneyland’s Fantasyland, the retro ‘57 Eyvind Earle version of the original castle walk-thru not seen at Disneyland since the mid-70’s. Though this is a small animatronic-free series of intimate dioramas and not a splashy blast-em up E-ticket extravaganza, it remains a sterling example of Disney magic at it’s absolute finest.


Here quality, craftsmanship and artistry take the front seat and the effect is positively swoon-worthy. Mere thanks for this re-opened jewel-box doesn’t seem appropriate. Genuflect.


Happy Holidays from Re-Imagineering!

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It’s sometimes hard to recall some of the simpler pleasures of Disneyland in this rough and tumble era of season pass holders and video game attention spans, but once upon a time they flourished from one end of the park to the other.

Luckily there are still places you can go in Southern California that succeed in stirring up some of the sense-memories that were very much a part of vintage Disneyland. One of these places is the newly re-opened Getty Villa in Malibu, California.

It’s here, in this painstaking recreation of the Villa Dei Papiri in ancient Hercullaneum, where much of Disneyland’s missing mystique is alive and well.

Plumb the exit polls of Disneyland in its first two decades and you’d get a clear idea of what informs the Getty Villa playbook of today:

• Disneyland was obsessively clean. Back when there seemed to be one janitorial host for every 10 square feet it was common for guests to bet on how quickly a cigarette butt would be scooped up the moment it was tossed to the ground. The winner always knew to bet on seconds.

• Disneyland cast members were courteous and well informed. Mid century America swooned with approval at all the well groomed smiles and came back year after year for more.

• Disneyland was often bucolic, pastoral and idyllic. There were moments to be found around every corner of Walt’s park that celebrated the quieter pleasures found in a small town or a rural countryside.

It is these elements that truly transform mere fun into pure bliss, elements that are in full bloom and firing on all cylinders at the Getty Villa and that underscore so much of the compromised Disneyland experience of today.


Though primarily a world class museum of Greek and Roman antiquities, visitors to the Getty Villa wishing to merely revel in the experience of being transported to another time and place are richly rewarded.

On arriving at what might as well be called Rome A.D. 79 Land, docents greet everyone up close and personal with a smile and guide map and send you on your way through the garden path stairwells to the shining Villa on the hill. This personal touch is classic Disneyland.

Lush landscaping abounds, unobstructed by souvenir stands, vacation club kiosks or popcorn vendors, from the Italy specific herb garden and fruit trees to the 300 varieties of plants endemic to ancient Rome. Along covered walkways around the inner and outer peristyle guests are treated to fanciful fountains, bronze statues and intricate wall paintings. Past the jaw dropping 220-foot reflecting pool a spectacular view of the Pacific Ocean awaits, poking up between two terraced hillsides bordering the villa.

Everywhere small wonders excite the senses; the gorgeous sculptural banisters on the way to the second floor, the fountain festooned with seashells, the painted crickets scampering over the peristyle murals, the exquisite craftsmanship of the pocket window shutters along the gallery hallways or the whimsical intermingling of rosemary and boxwood topiaries for textural variety in the gardens.

Granted, these subtle qualities are far removed from the more animated theatrics of Disneyland today but, within the more reflective and calming wonderland of the Getty Villa, no less effective in stirring up a true sense of wonder.

Visits to places like the Getty Villa help to clarify where the Disneyland touch has tarnished over time. Guests are finding it a little harder to find more peaceful pleasures at the park, like an evening stroll along the gas lit banks of the River’s of America, quaint water features like Skull Rock or lazy hikes along the trails surrounding Fort Wilderness. Cast member smiles and personal service are often as barren as Thunder Mesa. Visual clutter and errant trash has eroded the suspension of disbelief in many a themed environment. Crowds and noise seem to have edged out the meaning and value of quieter oases of enchantment.

Luckily there are hold outs in the Disney Theme park hierarchy. The Zen-like environments at Disney’s Animal Kingdom or Epcot’s World Showcase in Florida immediately come to mind.

Still, if you’re looking to reconnect with the simple pleasures of Disneyland at at its finest look no further than the Getty Villa in Malibu, California.

Recently I received an email with a deceptively simple question that seemed like a great topic for Re-Imagineering:

Hey Merlin,

When you get a moment -- just philosophically speaking, if you could take Tomorrowland to any place you wanted, what would you do? Would you just bring back the old stuff (Rocket Jets, PeopleMover, Adventure Thru Inner Space, Carousel Theatre, Circle Vision, etc.) as they were, or would you bring them back repurposed, or would you go forward to completely new ideas (the way Walt would’ve, I think), or what --?

I cannot believe the passionate debates this subject is creating --

Dexter Reilly


It's a good question. To answer it, let's look at what Walt really did in 1967: He didn't actually scrap the place and go forward with all-new ideas or an all-new aesthetic or point-of-view as is often ascribed to him, he simply grew the idea from what was most successful and updated his message with the latest technology and modern design.

Thematically, the same utopian, optimistic corporate global futurism was on display in New Tomorrowland, just with a better budget, a more complex show and entertainment experience for the 60s. The additions and revisions of 1967 padded out the original concept (as did those in 1978).

In terms of attractions: Astro Jets, Autopia, Monorail, CircleVision, Skyway, Submarine Voyage and Flight to the Moon all survived the original 1955/59 Tomorrowland into the 1967 New Tomorrowland, but in improved, technically advanced versions, while Carousel of Progress, PeopleMover and Adventure Thru Inner Space were added (and Space Mountain was being planned for), all extensions of the original theme.

The design aesthetic was updated and improved, but within the same family of streamlined ultramodernism that had been associated with science-fiction since the 1930’s.


In updating Tomorrowland these days, where thematic concept has gone off-track - - for the original Disneyland anyway, as Walt had a specific vision for his work and park that should be maintained - - is to discard the idea of utopian modernism. When Imagineers turn instead to recent trends in fantasy-science-fiction, Hollywood (Star Wars), eco-futurism (agri-future gardens), dark apocalyptic vision (Alien Encounter), cartoon franchise marketing (Buzz Lightyear) or nostalgic pre-modern futurism (Jules Verne, steampunk), it no longer feels like Walt Disney’s Tomorrowland.

Neither does it seem like Walt’s Tomorrowland to focus on other worlds than our own for answers to Man’s future. His concept seemed to be about how we can help shape our own destiny with optimism and imagination and stick-to-it-tivity.

People haven't changed all that much. They still want to see what it's like to live like the Jetsons or the Space Family Robinson - - in an exotic world of streamlined beauty and comfort and inner and outer space experiences. A vision that’s familiar and reassuring but once removed from our own. (Unlike the variation on a current tract home as we see in the new Innoventions. It looks so much like what we already have, it just smacks of consumerism rather than futurism).

The beauty of Apple, Mac and iPod design shows us that the design ideas of modernism still hold that same glamour and appeal and image of forward momentum for the consumer public.


WALL*E's starship Axiom shows a great model for an upgraded Tomorrowland design in that it embraces that same flavor of utopian ultramodernism we all loved in the past while adding the Tokyo-like technology of the present and future (video-screens and billboards, etc). The blend keeps everything minimalist in shape and texture, just adding a layering of the new and current. It’s a progression of the Tomorrowland ideal, not a replacement for it.

Though the film’s irony is that the BuyNLarge folks have a failed dream of their consumer Utopia, the humans on the Axiom handily ignore that outcome - - as guests of Disneyland always have (and would still if given such eye candy and futuristic pleasures at the park once again).

Is optimistic futurism selling a lie of corporate propaganda like BuyNLarge? Well, the ideal is still relevant even if the execution in our real-world has been misguided. To progress, we still need the optimist’s ideal that Man can and will make things better. We just have to do it more wisely.

As the filmmakers behind “WALL*E” have said: We are all still waiting for that jet-pack future we were promised. If we can’t have it everyday, we at least expect to find it at Disneyland.


In terms of attractions for a New Tomorrowland, a slate that features advanced technology with a variety of experiences should be the imperative, so let’s take another look at the varied pleasures Tomorrowland once provided when it was “A World on the Move” taking place Above, On, Below, Within and Without our Earth’s surface.

What have we lost?

The Rocket Jets up on the platform were not only an attractive “weenie,” but also a soaring experience high over Disneyland, the gift of flight. Skyway also provided this point-of-view - - But the "air" portion of the Disneyland experience parfait is gone now. It should be returned in some form.


Inner Space provided both a visceral shrinking experience to another dimension “inside” our own and a psychedelic visit to a world of surreal Disney design. It went internal instead of external to teach us about ourselves (and to blow our minds with abstract visuals and effects) - - another angle of the Disney experience we have lost without replacement. Exploring the world of the atom is still a relevant and compelling idea, we just need a new tech way to do it - - like the Spider-Man ride at Islands of Adventure, a moving, three-dimensional experience. With the theme still so fresh, why not bring it back in a new way?

As a show, perhaps Carousel of Progress has had its day, but seeing the progress of Man and the product of his imagination should not be a dead concept - - Is there another way to do it that's interesting today that still entertains and inspires us toward a Great Big Beautiful Tomorrow? The original EPCOT’s late, lamented Horizons was a modern variation on the theme and points in directions a new attraction could go.

And there are new places to visit within and without Man’s experience on Earth that we haven’t even considered. These should be natural extensions of Walt’s approach, new visions that expand on the original idea without cannibalizing it.


So, here’s the answer for me: I'd bring back the nostalgic and reassuring images of a fantastic ultramodern future we love - - then add in the all-important new angle of exploration and adventure and thrill and wonder that extends the optimistic utopian theme, as Walt himself had done.

Keep what works, then PLUS it. Wouldn’t Walt have wanted to do both? That's what the company ALWAYS did in those times. They never threw away the past, only added to it. They brought along the best and built forward from it.

What is the new experience or two? Well, that's the fun part to dream up for today’s Imagineers - - But it should be flashy and memorable, exceed expectations, thrill us - - and grow out of the consistent theme, taking us to an experiential and design plane we haven't yet visited - - or provide a visceral experience that is lacking in other attractions and areas at the park. And it should be artistically beautiful and modern. And all within the parameters of established theme.

Disneyland should always be a complementary platter of Past, Future, Fact and Fantasy, Nostalgia and Challenge in all its angles, a unified timeline with a running theme. The recipe for the future is on the dedication plaque.

Go back? Go forward?

Do both.